DHFL, one of India's leading housing finance companies in the private sector launched a national influencer outreach program in a bid to reach out to the tech-savvy younger generation in the age group of 18-25 years.
This segment turns out to be the main influencer group for the prospective home loan customers in the LMI segment.
These videos will not only educate the customer on easy accessibility to home loans but also will imbibe confidence within them for buying their dream home. The infomercials launched by the Company plans to convey the message to consumers that it is very simple to avail a home loan besides also educating them on the processes involved for applying for a home loan.
Basics of home loan, Process of availing a home loan and AML & KYC Norms are the three infomercials launched by the Company.
The insights for the infomercials have been drawn from the expertise that DHFL enjoys for over three decades of servicing the low and middle income customer in the tier 2 and 3 towns.
The duration of each infomercial is close to 3 minutes and will be showcased across all digital mediums. The video plans to reach out to over 5 lakh viewers through various social networking platforms.
With its pro-customer approach, the Company plans to launch one infomercial every month for resolving customer queries with regards to the home loan through this educative series.
Speaking on the initiative, Mr. Harshil Mehta, CEO, DHFL said, "The launch of our consumer educative initiative is a strategic move towards imparting knowledge to prospective home buyers, and complements the larger objective of the Indian Government of achieving housing for all by 2022."
"The educative series is a step towards educating the target segment about the various benefits of a home loan and how the entire process can be made simple and convenient, thereby enabling them to take a well informed decision for buying their dream home."