DHFL Voted amongst India's most Trusted BFSI Brand
Indian consumers have voted DHFL amongst the most trusted Banking Financial Services Brand. We are ranked 13th amongst the 73 BFSI Brands covered in this study and 231st among 17000 brands in India and 2nd in the HFC Category.
This announcement made in Brand Trust Report 2012 by Trust Research Advisory, reflects the commitment levels of DHFL to provide quality products to the consumers. The report acknowledges Brands that the consumers put on the highest pedestal of Trust based on their conviction that the Brands provide unmatched quality products.
With highest levels of innovation backed by breathtaking style and design and unparalleled performance, DHFL has been successful in winning the hearts of the consumers year after year.
Commenting on the award Sachin Bhosle, Research Head, Trust Research Advisory, publishers of The Brand Trust Report, India Study, 2012 said, It is prestigious that DHFL has been ranked 231st among 17000 brands by influencers-consumers in the 15 cities of the study in The Brand Trust Report, India Study, 2012. The study reflects how deeply DHFL is trusted measured by a comprehensive Brand Trust study on TRA's proprietary 61-components.
About Trust Research Advisory:
Trust Research Advisory (TRA), a part of the Comniscient Group, is a company dedicated to understanding and simplifying concepts related to Trust. TRA was conceived in 2008 to decipher, analyze and measure Brand Trust, to make it universally understood and easily applied. The organization's focus areas include Research, Publishing, Trust Training, and Licensing. Trust Research Advisory, is committed to bring forth concepts/ideas to bring out Trust in all its manifestations that shall redefine Branding, Marketing Communication and the Behavioral Sciences.
About The Brand Trust Report, India Study, 2012: The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA's Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioral scientists. This year's research was conducted among 2718 influencer respondents across 15 cities. It is one of the most intensive study undertaken on Brand Trust across the globe.
The study generated nearly 2 million data points and 17000 brands and was conducted across 15 cities. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India's brands on the basis of trust.