- To transform the lives of Indian households by enabling access to home ownership.
- Be easily accessible to every Indian who desires to own a home.
- Understand our customers’ inner needs and speak their language.
- Go to any length to make sure our customers don’t feel intimidated.
- Continuously configure our credit policy to make sure the maximum number of people can be eligible for loans.
- Find ways to help our customers tide over difficult times.
- Spread our network to every corner of India.
- Respond promptly and courteously to all enquiries.
- Treat all customers with dignity and respect.
- Be totally transparent in all dealings.
- Strive to be a learning organization.
- Commitment to team excellence and employee happiness.
- Be single mindedly committed to the betterment of society.