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Home > Vision & Values

Vision & Values


  • To transform the lives of Indian households by enabling access to home ownership


  • Be easily accessible to every Indian who desires to own a home
  • Understand our customers’ inner needs and speak their language
  • Go to any length to make sure our customers don’t feel intimidated
  • Continuously configure our credit policy to make sure the maximum number of people can be eligible for loans
  • Find ways to help our customers tide over difficult times
  • Spread our network to every corner of India
  • Respond promptly and courteously to all enquiries


  • Treat all customers with dignity and respect
  • Be totally transparent in all dealings
  • Strive to be a learning organization
  • Commitment to team excellence and employee happiness
  • Be single mindedly committed to the betterment of society