DHFL – The Beginning:
DHFL ( Dewan Housing Finance Corporation Ltd) is a housing finance company that has taken the road less traveled. The journey began on April 11, 1984. On this day, Mr. Rajesh Kumar Wadhawan set out on his mission to correct what had troubled him for years, the sad truth that most Indians couldn’t get a housing loan on fair terms. The Founder Chairman saw that owning a home is a critical element to the building of an identity and confidence in every Indian. DHFL was the second housing finance company to be set up in the private sector in India, and its stated business objective was to enable access to affordable housing finance to the lower and middle income groups in India. Most experts lauded Mr. Wadhawan’s altruism but shook their heads at his apparent lack of business acumen, especially as in the beginning DHFL disbursed funds from its own equity contribution and had a return of less than 8% at a time when the interest rates were about 18%. But, that is the difference between those who see things as they are and the visionaries who see things as they can be.
DHFL – Today:
Over 27 years have passed since the company’s inception and today DHFL arguably stands strong as one of India’s largest housing finance companies (and the second largest in the private sector) and is still profitably doing what its Founder intended it to do. It has a purpose driven team of enthusiastic people who are willing to carry on the Founder’s vision and transform the housing scenario in India by providing affordable housing finance.
DHFL has encouraged hundreds of thousands of people to make that upward journey by simplifying financial access for them. By providing these individuals with the privilege of home loan products, insurance services and unique fixed deposit schemes tailor made to suit their needs.
Today, DHFL with its Corporate Office at Mumbai and 6 Zonal offices, strives continually to reach out to its customers through its extensive network of 105 Branches, 67 Service Centers, 26 Camps and 7 Regional Processing Offices spread across the length and breadth of the country. DHFL also has tie ups with leading public and private sector banks namely Punjab & Sind Bank, United Bank of India and Central Bank of India and YES bank to provide home loans to customers through joint ventures. DHFL has also set up its representative offices in London and Dubai to serve the ever increasing NRI population in these regions. It has also tied up with UAE Exchange to offer its home loan products through the various UAE Exchange centers in the GEC countries.
DHFL is listed on the BSE & NSE and has been rated CARE AA+, BWR FAAA & CRISIL P1, indicating high standards of business management.
Being Human – with Winsights
Insights that help us and our consumers win
The Founder Chairman had a unique and timeless insight into the character of the majority of Indians who are generally dismissed as high credit risk. They respond unequivocally to trust. They have a very emotional relationship with the idea of an ‘own home.’ To them it isn’t an investment; it is a sanctuary, a symbol of who they are. They will not do anything to jeopardize this symbol of security. This insight was the prime motivation behind DHFL.
Customer Focused Product Innovations:
DHFL has always been customer driven. In doing so it has continually endeavored to innovate and reach out to the vast majority of the low & middle income groups. DHFL has been continuously introducing new products and variants for its customers. The Company introduced a Non-Income Proof Scheme called ‘Samarth’ for self employed individuals.
Along with housing finance, the Company provides a free Triple Protection Plan* (terms & conditions apply) to secure the interest of its customers in case of damages due to natural causes and personal accident. DHFL in association with leading financial Insurers in India offers unique home loan linked insurance plans that come at a premium. Such plans provide security to the family of the borrower in the unfortunate event of the death of the borrower.
Customer Focused Credit Policies:
Our credit policies are conducive in helping people with affordable housing finance. The policies have been designed keeping in mind the intimidation that customers in the LMI category experience when they approach a normal bank for housing finance. Our policies work around the regular framework of credit policies and go a few steps further by assessing the customer’s willingness to repay and thus try and maximize its efforts at serving his requirement.
Today, DHFL is the first name on that comes to mind concerning home loans. We’re seen as a housing finance company that has transparent business practices and since none of our business processes have been outsourced, we ensure consistent service delivery. This faith in our customers has been amply rewarded.
At DHFL we believe that financial access on fair terms is everyone’s birth right.
DHFL – Offices :
Corporate office: Dewan Housing Finance Corporation Ltd.
6th Floor, HDIL Towers
Anant Kanekar Road,
Bandra(E), Station Road,
Mumbai – 400051
Tel: (91-22) 26583333/26474333 | Fax: (91-22) 26583344 | National Toll Free: 1800 22 3435
E-mail: response@dhfl.com , info@dhfl.com
Registered office: Dewan Housing Finance Corporation Ltd.
Warden House, 2nd floor,
Sir P.M. Road, Fort,
Mumbai 400001
Tel: (022) 22029900 | Fax: (022) 22871985
